27 Apr

GOOGLE ADWORDS: HOW IT WORKS

POSITIONING IS EVERYTHING IN MARKETING

POSITIONING IS EVERYTHING IN MARKETING

When Larry Page and Sergey Brin launched Google in 1998 it rapidly became the global search engine of choice thanks to an extremely clever algorithm that trumped rivals in efficiently scouring the internet for the most relevant websites.

When web surfers type in a word or phrase to find a product, service or information, Google’s “natural” search algorithm finds the most relevant websites related to that term.

In the process Google has made billions through a service called AdWords, which allows companies to buy specific words that trigger an ad to appear when a user enters the word in a Google search.

AdWords are text ads that are clearly labelled as “sponsored links” so consumers do not confuse the ads with the natural listings Google generates.

AdWords works on an auction-based system that assigns particular words to whichever company bids the most for them . Google makes its billions by taking the money advertisers have bid every time a user clicks on an ad.

In order to prevent bidders securing words that are completely unrelated to their businesses, Google monitors how popular each ad is. If an ad receives few clicks, meaning that consumers do not find the ad particularly relevant to the search they have performed, Google determines it is not relevant and downgrades it in its sponsored link ranking system.

This also ensures that in the long run the most relevant, and therefore most lucrative, ads appear the most frequently.

Google Adwords is one of the primary tools for online marketers. I personally use this with my business and have tremendous results. Google Adwords is perfect when you have a specific message and target you want to connect with. I help train people how to use this tool to start and grow their way to a six figure salary a month.

27 Apr

SONY GETS IT RIGHT IN SPAIN

 

MODERN DAY DUEL

MODERN DAY DUEL

Much of Sony Playstations advertising sails pretty close to the wind and is usually extremely creative. The shocking and humorous style often hits the target audience perfectly. I remember seeing this ad and thought how clever it was. A modern day dual for civilized folk. A great look into our history and how we may solve our problems now. How you can imagine two people of any age walking up and picking out a joystick to do combat with a partner. I like this because it appeals to the competitor and harp on about the addictive, can’t live without direction I feel a lot of their advertising does. I think this is a very insightful piece of communication.

27 Apr

AMBIENT/OUTDOOR ADVERTISING AT ITS BEST

 

IMAGINE LOOKING OUT OF YOUR OFFICE WINDOW AND SEING THIS

IMAGINE LOOKING OUT OF YOUR OFFICE WINDOW AND SEING THIS

As a Creative Director and marketer when I see a piece of communication many thoughts are racing through my head. Like, “Damn I wish I’d thought of that,” or “If only they had done this or that.” or “What exactly are they trying to achieve here.” But this outdoor ambient pice by Careerbuilder.com just made me laugh. Imagine you are at work fed up with your job. You push yourself away listlessly from your desk and look around at all the glum faces that surround you every single day. The noise is no longer any definable sound its just interference that constantly hums. You walk over to the window as if you are a caged animal in a zoo and just need to see the outside world. You wish you were outside, anywhere, in fact even if it was just down there. You eyes gaze down to the street below and se this staring back at you. Fantastic insight into the human psyche.

27 Apr

How do I make money with my online business

You know how it is. You go to work day in and day out – you don’t really like what you are doing but there really isn’t a way out. On top of that, the daily worry about whether your jobs will still be there tomorrow with the recession and the negative downturn of the economy. This is where I was 6 months ago. I kept thinking about the things I wanted to do every day and none of them were what I was doing at my job. I could have takes some time off and enjoyed life a little with my wife and two girls, if only I didn’t have an $18,000 credit card debt. The only real free time I have is late at night, when everyone is gone to bed and I have an hour or so before I turn in for the night to read some news online, check out some funny pages and just surf for interesting tidbits of info. One thing I noticed was that there are a lot of sites out there that use Google for advertising. It didn’t look like rocket science – I wondered how people manage to make money that way. Well, I finally found out – and here is the great thing about it – ANYONE can do it.


There is a package available for free online called Google Home Business Kit that helps getting started with making money online. When I first started using the program, I didn’t know how well it would work so I just did a little bit, part time in the evenings. Well, this couple of hours a night paid off big time! My first big cheque from Google was for $2850! I was suddenly making $3000 a week – more than I made at my day job in a month! I’ll tell you all about how this became my “full time” job and how I quit my labor intensive job, for something I could do part time. My family is extremely happy with the time we can now spend together! When people ask me what my job is – I tell them I make more than $6000 per month, working from home. You can imagine their reactions.

Continue Reading »

27 Apr

Make Money At Home Selling Call Options

This article will explain the “nuts and bolts” of selling call options. This is a method that investors employ when they believe that the price of the underlying stock will decrease below their option strike price (prior to the expiration date). You can either utilize this method if you own the underlying stock (covered) or don’t own the underlying stock (uncovered or naked). The latter strategy of selling naked calls is similar to renting something you don’t own; the appeal of making immediate money without investing capital (although risky) is the strength of this option strategy.
If you plan on selling calls, you will need to fund a brokerage account with a minimum of $2,000 and agree to the terms of a margin account. A margin account is a necessary evil if you want to sell calls as there are strict federal and brokerage firm regulations regarding the minimum balance that must be maintained in one’s account in order to execute this strategy. Typically, the margin requirement (account balance) is 20% (in cash or stock value) of the strike price and 100% of the premium received. If the price of the underlying stock increases too much and you DON’T OWN THE UNDERLYING STOCK (naked), your minimum balance requirement will increase and you will get an alert notification (margin call) from your broker requiring you to deposit more funds, liquidate other stock, or close your position by buying-back your options (buy to close) at a loss. If you do not address the margin call within 2-3 days, the brokerage firm will liquidate other stock or assets (without your permission) in order to bring your account into compliance.
As you can see, selling naked calls can get ugly very quickly. I actually recommend buying stock in companies that you want to own for the long term and selling covered calls against them; you’ll sleep better, trust me.
Now that you’re all set up, here’s an example of how the strategy works:
Let’s say that it’s March and you sell ten (10) contracts (1,000 shares of underlying stock) of a call option expiring in April (third Friday) for XYZ Company at an “out-of-the-money” strike price of $50 and an option price of $1.50 / share; the stock is trading at $49 / share. You make $1500 immediately ($1.50 X 10 contracts X 100 shares / contract).
Now let’s see how much of this money you can keep:
Scenario # 1: If the price of the underlying stock decreases below your strike price prior to the expiration date, you keep all your money and the buyer’s call option expires worthless. Congratulations, you have done your homework and were successful at making money at home! You can do this again the next month (kind of like rent) and make money at home for doing virtually nothing. However, before you get too excited, it’s not always that easy to make money online.
Scenario # 2: If the price of the underlying stock increases above your strike price at the expiration date, one (1) of the following will occur:
1. If you own the underlying stock, your brokerage firm will sell it at the strike price; hopefully, you sold the call at a strike price higher than your stock purchase price. I actually prefer to buy the underlying stock at bargain prices, during recessionary times (like now), and make money by selling calls (20% - 30% higher) when the stock is trading 20% -30% higher. The worst thing that can happen is that you sell your stock 20-30% higher than your purchase price and you can’t execute this strategy next month
2. If you don’t own the stock (naked call), you will want to buy-back (buy to close) your call option (thereby closing / canceling your position) and excusing yourself from all responsibility to buy the stock at the higher market price. The amount you pay for your call will depend on how high the price of the underlying stock rises above your strike price. In most cases, you will end up paying more money than you received.
Remember, if you don’t close your position, you will be required to buy the stock at the higher market price in order to sell it to the option buyer at the lower strike price. If you don’t have either 80% of the value of the stock in cash or other stock that you can liquidate for cash, you will need to add more money to your account.
Now if you’re like me, you’re probably thinking that making money by selling covered calls against stock that you purchased at 20% discounts is the safest strategy. I happen to really like this strategy if I can buy stock, during recessionary times (like now), in companies that have shown exciting earnings growth (in the preceding quarters) and have new products or services.
If you want to sell covered calls and capitalize on this recession, my recommendation is that you find a way to make money in order to buy the stock now. I can show you an online home business that actually made me the money to invest pretty quickly (if you like). I know, I know, I by no means am a home business type of guy, as stock and option transactions are my passion! What I found though was a simple and structured online home business strategy that actually began to make me real money. It’s called the “Independent Profit Center” (IPC) (www.myprofitmadeeasy.com) and it happens to be one of the best online strategies, along with a few of my favorite “spread options”, that I’ve seen to make money at home.

What makes this opportunity so unique is the training and support that the company provides; there are no confusing books or CDs to contend with. All training is conducted via a 5-hour video webcast that shows you exactly what and how to make money with this business. You will literally have your website up within an hour and be making money within 24 hours.
IPC doesn’t hide anything from you and you know exactly what this business is about before you apply. If you go to my website, you can join a FREE webinar LIVE online and see why IPC is such a smart and profitable decision that will make you money at home. I guarantee that after seeing this webinar you will be blown away by the potential of this new program to make money online. I was and have been making money at home ever since.
IPC is a legitimate home business that truly works for the average person. The training, support, and proven system are all packaged in a way that will make you significant money online within 30 days. For more information, please feel free to visit my IPC website at www.myprofitmadeeasy.com. You are also welcome to send me an email at www.monroe.campbell.com or call me at 214-663-2012 and I can talk you through particular strategies or answer any questions you may have to help you et started.
Best Regards,
Monroe Campbell

27 Apr

Do you love the product you represent?

I recently received an unsolicited email from someone claiming to want to interest me in an internet-based business that (supposedly) generated $3,000 for him in less than a week.  Nowhere in his email letter did he mention a product or benefit of his company…all that was mentioned was quick money.  Well now.

As with many people who start a business from their home, my goal was indeed to generate more income.  Like most of you my budget needs a boost that can only come from another income source.  However, where that unsolicited emailer and I diverge is that money alone is not enough of an end result to make me put out time and resources to start a business. 

I need to believe in the company behind the business.  I need to know that my value system and the company’s value system are in sync.  I refuse to be a hypocrite.  I refuse to put my good name [and that of my ancestry] to shame by linking it to something not of value.  The company needs to reflect sound business and financial management.  It needs to reflect a sincere desire to stand behind its employees and - in the case of a direct selling company - its independent distributors.  I need the company that I’m representing to have a desire to make this world a better place.

Another element I require in a home business, is a product that I can be proud of .  Not only that, but it must be a product that I actually use and benefit from and love to talk about.  It has to be a product that I’m my own customer for.  If I can’t honestly say that I use, like, appreciate and benefit from my product then why would I want to share it with anyone else?

For me, to build a sustainable, healthy and growing business, I have to have:

  • a product worthy of my time and effort
  • a product that I use and enjoy using and benefit from
  • a product that I am comfortable and excited to recommend to my family and friends - these are the people I care about after all
  • a product produced and backed by a company of high values

So, to all who would send me unsolicited emails about a “money making” opportunity, be aware that I’m just not interested.  In my business efforts I lead with my product.  I only lead with the business opportunity if the person I’m talking with has that as a priority…however I follow with my product.  If this person can’t use and appreciate the product, then the business opportunity is a waste of their time.

My dad was very proud of his heritage and his name.  He always taught us kids to protect our family name and to never do anything that would cause us shame or to let ourselves be linked by name to anything undesirable.  My dad and his people [and my mother's] were not people of wealth and means…they were decent, hardworking people.  I like to think that my dad would approve of my choice of business.  He passed away years before the beginning of this company with whom I’m an independent distributor, and I think he would like the product.  I raise a toast to my parents.

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26 Apr

Opportunity.Com: New Video Reveals “The Affiliate Commission Engine”

Internet Marketing ‘Super Guru’ John Reese has just released a great new free video that will teach you how to maximize Affiliate commissions on auto-pilot.

In this video, you’ll learn how to quickly and easily set up an “Affiliate Commission Engine” which works for you 24/7, 365 days a year. Continue Reading »

26 Apr

GAME ON FOR NINTENDO AS THEIR SALES REACH 50 MILLION

mario

When it comes to the gaming world few things have the action, drama and suspense as the marketing wars between Sony Playstation, Microsoft Xbox and the Nintendo Wii. In a true David and Goliath story whilst everyone was watching the two heavyweights of Sony Playstation and Microsoft Xbox. Nintendo literally wiped the floor with them by actually creating something new and exciting rather than just trying to super size what they had. The Nintendo Wii got kids, and many millions of adults, off their backsides and into a gaming zone that is the closest we have come to the promise we had of virtual reality many years ago. A system that when you swing for the fences in real life a funny looking avatar on screen mimics your action. When you throw an uppercut in the boxing ring it is the sense of achievement rather then the pain that rushes through your body. I have personally spent many hours on the Nintendo Wii with my children and every time I do I just think back to the ZX Spectrum and the Atari console that I wasted so many hours on with my friends as a child. Loving every minute and dreaming of how the game industry would evolve in the years to come. 


So what did Nintendo do that made the difference in a race that until the launch of the Wii no one even considered they were in? Gaming is a combination of story, graphics and gameplay. Story, is the idea of the game, the genre (first person shooter, sports, strategy etc) and how involved the game draws you in. The graphics is all about speed, refresh rates and pixels. The bigger the box the better the resolution and experience. Then comes gameplay. Gameplay was all we had in the ZX Spectrum and Atari console. You had to have a quite an imagination to envisage yourself as a hero fighting enemies from far flung galaxies when all you were on screen was no more than a little square.

Jump forward to today and look at the three systems available, Nintendo Wii, Playstation 3 and the Xbox 360. Nintendo is a legend in true gaming circles so it is difficult to call it an outsider but few people in the gaming world gave them much of a shout as it seemed clear that the fight would be between Playstation and Xbox. Playstation played the Blueray graphics card and came up with an amazing piece of equipment that makes games vividly realistic. Xbox with all the might of Microsoft behind it and their history puts them as a contender for the championship at some point due to it’s sheer size. But, thankfully, Nintendo created an insightful console that took gameplay to levels starry eyed games lovers could only dream of. In doing so they took the gaming industry, which is one of the fastest growing industries of our time, and upped the anti.

By reaching 50 million units sold have left the other two trailing in their wake which is great for the everyday game lover. A competition between three can only be good for everyone. The game is by no means over but having three consoles fighting over a game players attention can only be good for game players all over the world. I would love to know your opinion on the game consoles and what you would like to see. I would like to know from any fathers and mothers who spend hours like me bounding around the living room like a complete fool on the Wii with my children. Do you think the Wii will continue to be the pick of the consoles or will one of the others go one level up?

26 Apr

Why use Articles in MLM & Network Marketing?

Lead generation is possibly the most important element of any mlm network marketing business, and lack of leads is probably the single biggest reason that businesses fail.  Let’s face it, whether you’re marketing face-to-face or using internet marketing methods, without people to speak to, your business is dead in the water.

 

So why use articles?  What value do they have in network marketing?

 

Simply put, they’re only one method of lead generation but, done properly, they will bring you success.  Whether you’re new to internet marketing or not, you’ll quickly realise that in order to be noticed online, you need to be recognised by the search engines and, if possible, get yourself on page one. We all put our keywords into the seach engines, and only look at the first couple of pages don’t we? So anything on the other pages often gets missed.

 

Ok, so accepting that articles work, how should we approach them?

 

Well, in truth you don’t have to be a professional writer, and they don’t have to be more than, say 350 – 500 words long, but they do have to be interesting, and they do have to have content that is useful and valuable to the reader.  Try typing one out in Word or notepad etc because that’s a format that will be familiar to you. It can be copied and pasted into the article box when you’re ready.

 

Make sure that the article is written in your own words.  Not only will it come across much more naturally to the reader, but plagerism is frowned upon within article sites.

 

Start with the headline.  Make sure you use one of your main keywords in the headline and make it one that the reader will want to click into. Make sure also that you use your keywords in most, if not all, of your paragraphs. Network marketing is all about lead generation, and the more the keywords are used, the more they are likely to be noticed by the search engines.

 

Write your content.  Make it interesting and useful.  The aim in your article is not to self-promote.  In fact most article submission directories won’t let you. If you want to attract people to your network marketing business, you need to build a relationship, and you won’t do that if you’re constantly trying to put yourself in front of people.  Give them some good material that will really help them in their business, and they are more likely to trust you and maybe even join you in your business one day.

 

Next, use the resource box to tell people who you are.  Put a link to your website, blog, sales page or other contact and this is where people will go to find out more about you if you’ve given useful content.

 

Once your article is complete, preview and submit it, then submit it again to another article directly.  Try to choose, say, five good sites and post your article to each one.  A good way of testing which article directory is working best for you would be to use a different contact address in your resource box for each directory – you’ll soon see where your network marketing leads are being generated best.

 

If you’re not sure which article sites to use for your product or service, type your keyword into google or other search engine, and see where the highest ranking articles are coming from.

 

Finally, put a link to your article onto your blog, newsletter, web page, emails, social networking sites etc etc to get maximum exposure and free leads into your network marketing business.

26 Apr

Job Hunting is a Full Time Job

I was speaking with a neighbor the other day. She has been out of work for nearly 8 months and spends most of her week trying to find a job. Her search has gone from looking for that ‘dream job’ to looking for ‘any old job’.

She tells me she spent around 35 hours last week looking for work including the time she spent driving to and from places. That’s a significant chunk of time, I thought to myself. She is spending just about the equivalent of a full time job just looking for a full time job (that may or may not be something she likes). At this point, with job availability being at an all time low, she is most likely to end up with something marginal or else a terrible job that she’ll just end up hating.

I suspect she is typical of people looking for work right now. Looking for scarce jobs takes a lot of time, not to mention effort and energy. What if these people could take that same time and energy and pour it into a home based business? In her case, 35 hours per week would let her build a strong network marketing fairly rapidly. Most people who start a network marketing business only do so part time, but a full time endeavor can bring you a full time income. So if you’re spending 30+ hours per week looking for job, have you thought about putting that effort into a home based business instead? Wouldn’t it be time better spent?