27 Apr

AMBIENT/OUTDOOR ADVERTISING AT ITS BEST

 

IMAGINE LOOKING OUT OF YOUR OFFICE WINDOW AND SEING THIS

IMAGINE LOOKING OUT OF YOUR OFFICE WINDOW AND SEING THIS

As a Creative Director and marketer when I see a piece of communication many thoughts are racing through my head. Like, “Damn I wish I’d thought of that,” or “If only they had done this or that.” or “What exactly are they trying to achieve here.” But this outdoor ambient pice by Careerbuilder.com just made me laugh. Imagine you are at work fed up with your job. You push yourself away listlessly from your desk and look around at all the glum faces that surround you every single day. The noise is no longer any definable sound its just interference that constantly hums. You walk over to the window as if you are a caged animal in a zoo and just need to see the outside world. You wish you were outside, anywhere, in fact even if it was just down there. You eyes gaze down to the street below and se this staring back at you. Fantastic insight into the human psyche.

Leave a Reply