Home Based Business

I sat and watched this TV commercial with my daughter and son. My son is six years old and my daughter is four. How refreshing it is to hear a child’s view on anything. I have worked with creative people of all standards; those that have won the very top awards in the industry and those that have won none. Most of the time when watching commercials with agency people you have to hear the usual it looks like this or that, that doesn’t fir with the brand, why this blah blah blah. The best people in advertising just very little. Usually the person speaking the most knows the least and in advertising it is no different. Many take them selves way to serious and the others know what they are doing. Just advertising.

Sitting with my kids I hit play and got a stream of comments; Which one is your favorite color? Where are they going? Look at the frog! What’s he doing there? ooooh look a rainbow! Why are they stuck? such innocence looking a millions of colored balls bouncing down a hill to a beautiful soundtrack. Then at the end, “What beautiful color!” A six year old boy, my son, had nailed the idea which most ad people fail to. The simplicity and beauty of this commercial is usually lost on our adult minds because instead of just enjoying the show we have questions like,”Who’s going to clean all that up? What am I being sold? I don’t like Sony or whatever sometimes we should really just enjoy what is in front of us, the way we did as kids.