SONY GETS IT RIGHT IN SPAIN

MODERN DAY DUEL
Much of Sony Playstations advertising sails pretty close to the wind and is usually extremely creative. The shocking and humorous style often hits the target audience perfectly. I remember seeing this ad and thought how clever it was. A modern day dual for civilized folk. A great look into our history and how we may solve our problems now. How you can imagine two people of any age walking up and picking out a joystick to do combat with a partner. I like this because it appeals to the competitor and harp on about the addictive, can’t live without direction I feel a lot of their advertising does. I think this is a very insightful piece of communication.




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Monday, April 27th, 2009 at 7:46 am under