Home Based Business

In todays world there are many great products that have us literally salivating in and around the store. Few though have managed to capture every aspect of our imagination quite like Apple. It’s not only the beautiful aesthetics of each product that once it hits your finger tips you wonder how you lived without out it. It is also not the packaging that in most cases is harder to throw away that any of the actual products. Neither is it the interface or user ability that every product seems to intuitively have almost reading your mind about what and where you need to go to find what you want. The funny or stylish marketing campaigns that seem to be ridiculously simply and beautifully crafted that they leave creative directors wishing they had thought of it first. In fact that point is so relevant that I cannot ever remember reading a manual that came with any Apple product I have purchased over the years. So what is it?

The answer is simple. All of the above. Many, many products seem to achieve one or maybe even two of the points I mentioned. But rarely do any, on a consistent basis, reach the dizzy heights that Apple seems to achieve with every product it creates. I have two ipods. For the life of me I do not understand why I bought the second one accept I fell in love in the Apple store with the ipod touch. This I hasten to ad was right after I already purchased the 3G iphone. When I returned home my wife asked me where was the logic in buying what now appeared to be my third MP3 player. I had no answer other than, “Look at it, it’s beautiful!” Not really the answer my wife was looking for but she has known me long enough to understand that logic and reason had nothing to do with this purchase. 

I remember hearing a story about Steve Jobs stopping a very high powered meeting to discuss the size of font on the the itunes interface. Apparently he was arguing about 1 or 2 point size difference. That it seems is the difference between having a great product and having that everyone things, “Oh, what if they did this or that?” Every time Apple launches a product people are left open mouthed and captivated by the sheer genius that is Steve Jobs and the people of Apple. Whether you are an Apple user, a casual fan or anti Apple agent there is no denying the beauty of their products. The way they brought color with the imacs and removed what was a beige nightmare for us all. Still no one has managed a quantum leap like that without it feeling like walking in Apples footsteps. And there is the crux of it all while the competition and the rest of the world drools over the latest masterpiece they are already working on the next. Ensuring every little detail of every single aspect of every product consistently has created the brand that Apple is. And we just can’t get enough of it.